Why Automation Consultants Overpromise
The automation industry is full of claims about saving $40,000, eliminating employees, or doubling revenue. Most of these claims are not backed by evidence.
- "This automation will save you $40,000" - without measuring your baseline
- "You will not need that employee anymore" - automation assists, it does not replace judgment
- "Faster lead response means $500,000 in revenue" - correlation is not causation
- "Your automation runs forever" - systems need maintenance and updates
- Fixed-price scope with clear deliverables
- No revenue or lead volume guarantees
- Documentation and training included
- Client ownership of all systems and accounts
- Human approval required for consequential actions
- Results depend on baseline, adoption, and implementation
- Do you guarantee specific revenue or cost savings? (Answer should be no)
- Who owns the workflows and accounts after build? (Answer: you do)
- Is there a monthly retainer required? (Should be optional)
- What happens if I want to leave? (You keep everything)