The Lead-Leak Checklist.
Most home-service businesses don't have a lead problem — they have a pipeline problem. Score yourself across five stages and find where jobs are slipping before you spend a dollar on more leads.
Local SEO & online visibility
If homeowners can't find you when they search, no amount of follow-up fixes it. Claimed Google Business Profile, current hours and photos, 20+ recent reviews.
Landing pages & conversion
The click has to become a call. Clear offer, fast load, an obvious way to reach you above the fold.
Lead capture & routing
Every form, call, and DM lands somewhere that gets a response — not a shared inbox nobody watches on a busy day.
Follow-up & qualification
Speed wins jobs. A first response in seconds, then a sequence that stops the moment they reply or book.
Appointment setting & no-show prevention
Booked isn't done. Confirmations and reminders keep the calendar full and cut no-shows.